Design process

I tailor design processes to meet the challenge at hand. I solve multifaceted challenges, including business constraints, business goals, technical constraints, budget constraints, and validating user assumptions. Each project starts with extracting information as fast as possible to get a complete picture of the challenge at hand. Collected info allows us to empower Design by rewriting briefs to maximise Designers impact. We measure Design's impact through key performance indicators aligned with the user and business goals.